Press Release

A New Way of Life Selected to Be Part Of The Super Bowl LVI Legacy Program – Champions Live Here


Los Angeles (June 10, 2021)A New Way of Life Reentry Project has been selected to be part of the official Super Bowl LVI Legacy Program – Champions Live Here. The Super Bowl LVI Legacy Program is designed to use the spotlight of the Super Bowl to showcase the achievements of local community organizations. A New Way of Life will receive a $10,000 grant, marketing support, and public recognition of our work leading up to the Super Bowl.

This recognition is a testament to the mission of A New Way of Life, the work of our staff, and the value of the women we serve. Since 1998, A New Way of Life’s safe homes have provided safety and support to over 1,200 women and children. Since its inception in 2007, our legal department has trained more than 400 volunteers, helped over 3,400 individuals, filled more than 10,800 post-conviction relief petitions, and won successful outcomes in 85 percent of these cases. A New Way of Life played a critical role in the passage of California Props. 47 and 64. These acts reduced seven types of non-violent felonies to misdemeanors and legalized specific personal use and cultivation of marijuana for adults over 21, resulting in the decarceration and release of thousands of incarcerated people.

A New Way of Life is one of 56 organizations to be selected for the Super Bowl LVI Legacy Program. The program is a partnership between the Los Angeles Super Bowl host Committee, the LA84 Foundation, the Play Equity Fund, and the National Football League (NFL) Foundation, and was launched to leverage the platform of the Super Bowl to showcase and amplify the important work of local community organizations.

As Casey Wasserman, Chairman of the Los Angeles Super Bowl Host Committee, stated, “Hosting the Super Bowl extends beyond game day–it’s an opportunity to boost the people who make up the fabric of Los Angeles. Each of the 56 Champion organizations are making a transformative impact in communities across all 88 cities within Los  Angeles  County each  and every  day and  we  are  proud to recognize their positive impact and achievements as part of the celebration leading up to Super Bowl LVI.”


About A New Way of Life

In 1998, Susan Burton founded A New Way of Life Reentry Project (ANWOL) to help women, families, and communities break the cycle and heal from the formidable experiences of incarceration. ANWOL advances multi-dimensional solutions to the effects of incarceration, including: (1) providing housing and support to formerly incarcerated women for successful community reentry, family reunification, and individual healing; (2) working to restore the civil rights of formerly incarcerated people; and (3) empowering, organizing, and mobilizing formerly incarcerated people as advocates for social change and personal transformation.

A New Way of Life is confronting harmful stereotypes and demonstrating that alternatives to incarceration are possible. ANWOL is breaking the cycle of recidivism, repairing families, and developing leaders. The organization’s approach is built upon four key values that are necessary to promote community reentry after incarceration. (1) Every person has inherent value and hold the power of possibility and transformation within them; (2) Public resources are better invested in opportunities for transformation than on prisons and punishment; (3) Formerly incarcerated people must be at the forefront in creating solutions to the incarceration crisis; and (4) Incarceration of a family member affects the entire family and the healing process must involve the entire family. For more information about A New Way of Life Reentry Project, visit

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